SEO & AEO / MAKE THE SOURCE VERIFIABLE

When an agent finds your website,
who does it see?

AI agents explore the web to answer questions. They may visit your website alongside other, similar-looking sites—with very different versions of the facts.

Someone asks a question An agent explores the web An answer takes shape
01 / THE IDENTITY GAP

Different websites.
The same missing identity.

A polished page can look legitimate. So can an imitation. Basic SSL proves control of a domain and secures the connection—but it does not identify the organization responsible for the website.

WITH BASIC SSL ONLYIllustrative example
A browser-based agentExploring sources for an answer
look-alike-1.example
AN IMITATOR
A similar-looking site

A conflicting claim.

Unknown ownerBasic SSL · no business identity
your-website.com
YOUR WEBSITE
Your company

Your information.

Unknown ownerBasic SSL · no business identity
look-alike-2.example
AN IMITATOR
A similar-looking site

The same claim, repeated.

Unknown ownerBasic SSL · no business identity
All three connections are encrypted. None of these basic SSL certificates identifies the business.
REPETITION ISN’T VERIFICATION

More pages can look like more proof.

A competitor can publish a network of look-alike sites and repeat a claim across them, attempting to influence an agent’s answer or an AI Overview. Different domains can create the appearance of independent sources. The pages alone don’t reveal who is behind them.

02 / AN IDENTITY THAT CAN BE CHECKED

Give your website
a way to stand out.

A QWAC gives an agent a verifiable organization identity to examine as a signal of trust. Your company’s identity is checked by a qualified verification authority, authorized and supervised by government.

WITH QUALIFIED WEBSITE IDENTITYIllustrative example
A browser-based agentAn identity it can examine
look-alike-1.example
AN IMITATOR
A similar-looking site

A conflicting claim.

Unknown ownerBasic SSL · no business identity
your-website.com
YOUR WEBSITE
Your company

Your information.

QWAC · VERIFIED IDENTITYYour Company Ltd.Paris, France · 123-45-6789
Verified by Verification Authority Ltd.
look-alike-2.example
AN IMITATOR
A similar-looking site

The same claim, repeated.

Unknown ownerBasic SSL · no business identity
A similar-looking page cannot copy your verified identity just by copying your design.
Your websiteThe source of the information
Your verified companyA legal identity behind the source
A qualified authorityRecognized on an official EU trusted list
IDENTITY IS EVIDENCE OF ITS OWN

You can build a reputation.
You can also prove who you are.

Links and PageRank help establish a website’s reputation. A QWAC provides a different kind of evidence: the verified identity of the organization behind it. That identity can be checked even when your website is new or has few links.

See what a QWAC adds to basic SSL
GIVE YOUR AEO A TRUSTED IDENTITY FOUNDATION

Be more than a good-looking website.

Make the business behind your content verifiable.

Get started
Further readingGoogle on scaled content abuse ↗EU qualified verification providers ↗